GENA KNOX

As founder and CEO of Fire & Flavor, Gena currently is in charge of recipe development, creative and product development. Gena is the author of her first cookbook, Gourmet Made Simple, published in May 2008, which shares her true passion for food and helps take the challenge out of gourmet cooking for home chefs. Her new cookbook, Southern My Way will be out in October 2010.


About Fire & Flavor

Based in Athens, Ga., Fire & Flavor is a leading marketer and producer of innovative products and concepts for preparing fresh, healthy food. Founded in 2003 by husband-and-wife team Davis and Gena Knox, Fire & Flavor offers all natural, unique and easy-to-use products to make simple, gourmet meals at home. Products are currently sold in most major grocery stores throughout the U.S. Fire & Flavor products are certified sustainable, all natural, Kosher certified, gluten-free and low in sodium. In addition to planks, Fire & Flavor has expanded its offering to an array of cooking products including grilling papers and skewers, gourmet seasoning salt blends and rubs, and brining mixes. In 2008, Fire & Flavor was named in Inc. magazine's annual Inc. 5000 ranking of the fastest-growing private companies in the country; ranked number 264 in the overall list and number 8 in the Top 100 Food & Beverage Companies.

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